Case Study - Website Redesign for Shift Connect

Shift Connect is a global payments and foreign exchange firm headquartered in Calgary, Alberta. With decades of industry presence, they needed a website that could truly represent their expertise and services in the competitive financial industry. While their existing website was visually acceptable and functional, it struggled to convey the full scope of Shift Connect’s offerings and wasn’t effective as a lead generation tool.

For this project, we partnered with Shift Connect to create a new, custom-designed and custom-coded website, building it from the ground up with modern tools like Vite, TypeScript, and Tailwind CSS. Our goal was to not only modernize the look and feel of the site but also to make it a powerful lead generation tool. We focused on showcasing Shift Connect’s unique value, clearly outlining what they do, who they serve, and, crucially, their robust security and compliance standards. This is especially important in the financial technology sector, where trust and transparency are paramount.

What We Did

• User-Centric Design and Development: Created a clean, modern UI/UX with a custom design that’s visually appealing, intuitive, and aligns with Shift Connect’s brand.

• Expanded Page Structure for Comprehensive Coverage: Collaborated with Shift Connect to determine the essential pages needed for clear navigation and complete service understanding. Pages include spots, forwards, hedging and treasury, risk management, multi-currency accounts, global money transfers, and international payment processing.

• Lead Generation Focus: Added key elements such as a blog, newsletter widget, and a dedicated consultation booking section to help Shift Connect connect with potential clients.

• Client Journey Visualization: Developed a dedicated onboarding page and a detailed process page for making transfers, allowing prospective clients to understand the steps involved in working with Shift Connect.

• Security and Compliance Emphasis: Included detailed sections outlining Shift Connect’s security and compliance protocols, building trust and transparency.

• Customizable User Experience with Dark/Light Mode: Enabled a dark mode/light mode toggle, reflecting current UX/UI trends and offering users a more personalized experience.

• Partnership and Integration Highlight: Featured a section to showcase Shift Connect’s partnerships, further building credibility and brand authority.

One of the standout features we added was a dedicated page detailing the client onboarding journey, which helps demystify the complex process involved in setting up services with Shift Connect. For clients in financial services, a clear understanding of the onboarding process, required documentation, and how transfers work is essential—especially given that this is a considered decision rather than an impulse purchase. We wanted to ensure that potential clients could visualize the entire journey from the initial consultation to ongoing support.

In addition, we implemented a dark mode/light mode option, offering a customizable and accessible user experience. This feature aligns with the latest UX/UI trends and enhances the usability of the site, giving users a choice in how they engage with Shift Connect’s content.

The final result is a sleek, modern website that not only represents who Shift Connect is but also helps drive new business by clearly communicating their services and industry expertise. We’re proud of the final product, and we believe it’s a significant step forward in showcasing Shift Connect’s brand, expertise, and commitment to client success.